I recommend this book if:
- You’re from Oregon
- Attended University of Oregon
- Interested in Nike (obviously).
- Running, Prefontaine, Bill Bowerman, etc..
- Interested in Entrepreneurship
Authored by Phil himself, I found the book inspiring because Phil feels like an ordinary guy. He drinks, parties with his friends/coworkers and builds an extraordinary company.
A common denominator of all great start-ups it seems, is how often he was on the verge of total collapse and bankruptcy, but always persevered.
One of my favorite quotes “The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.”